THE CLIENT: PURR & POUR
“where wine bar meets cat café”
For the owners, Purr & Pour was born of a desire to combine their great loves: high end design, great wine, and cats. It was envisioned as a third spot for their trendy neighborhood, where locals could feel at home.
THE CHALLENGE & APPROACH:
Capturing tone & charm in one image
My goal was to combine:
the high-end feel of their décor +
the playful nature of their feline friends.
I felt that a successful logo would capture the charm of the concept, plus create a moment of surprise and delight that mirrored what people felt when they first heard about Purr & Pour.
The end logo is two images in one: two cats, proudly guarding their home, with the silhouette of a wine glass in the negative space between them.
A SECONDARY LOGOMARK
The spirit of Purr & Pour is about the “and”— about togetherness. To capture that, I designed a custom ampersand that evokes a cat’s tail, and the double “P” of Purr & Pour.
