THE CLIENT: DRGN
“grow your hoard”
DRGN is a financial services firm for those who want an aggressive approach to wealth management. Taking their cues from the dragon—an ancient symbol of power and wealth—DRGN is all about cutting-edge algorithms, high-power strategies, and above all, results.
THE CHALLENGE & APPROACH:
Capturing tone & ambition in a single image
My goal was to combine:
the imagery of a rising stock +
a dragon’s eye +
DRGN’s sharp corporate culture
I felt a successful logo for this client would be immediately evocative of power and growth. The type should not be heavy and blocky, but nimble and sharp.
The end result was a logo that captured the company’s philosophy in a single image, and therefore, in a single glance, conveyed their identity to their end user.
