THE CLIENT: myGene
“tailor your genes to fit you”
myGene is an ambitious venture that aims to make the endless possibilities of biotech accessible. The founders envision a future where gene editing is safe, easy, and personalized—and everyone has the power to edit their own bodies.
THE CHALLENGE & APPROACH:
Conveying the business concept and spirit in a single glance
My goal was to combine:
the concept of gene editing +
a friendly, accessible feel
In my view, a successful logo and brand identity would capture their ethical approach to bleeding-edge science, while also immediately conveying the idea of personalized gene editing. Featuring a clean, friendly, and accessible tone would help differentiate myGene from others in the biotech field.
For the end design, I focused on the image of a DNA double helix, which I abstracted and stylized to incorporate the “my” of myGene.
