THE CLIENT: LUX ICE
A premier atelier for bespoke ice
Lux Ice is a family-owned ice sculpture business that has established itself as the go-to destination for unique and high-end ice pieces. As part of a rebranding and expansion effort, the owners wanted a logo that captures the elegance of ice sculptures.
THE CHALLENGE & APPROACH:
Conveying sophistication and luxury
My goal was to combine:
The concept of sculpting ice + high-end design
The client wanted a modern design that conveyed their positioning as a prestige destination for bespoke ice. I felt a successful design would have a clean and elegant style, that would be at home on any high-end street.
The end logo was born of an idea to combine the glittering facets of a diamond with a snowflake—which highlighted the idea that sculpting ice is an art akin to cutting a jewel.
